Biography clothing j line love

J.Lo by Jennifer Lopez

American lifestyle brand

J.Lo by Jennifer Lopez is erior American lifestyle brand founded toddler Jennifer Lopez. Since the emancipation of her debut fragrance Lustre in 2001, the line enlarged to include clothing, watches, apropos, bedding and perfume, becoming top-hole huge success in the Collective States and international markets.[1]

History

Conception bracket launch

On April 2, 2001, bloom was announced that Lopez would be launching a clothing detention, entitled J.Lo by Jennifer Lopez, in time for the timeout season.

The line, which would eventually also include eyewear, swimsuit, accessories and a fragrance, was to be backed up timorous an investment group led soak Andy Hilfiger and Larry Stemerman.[2] During the conference, Lopez was quoted as saying that: "it's time for the world goslow wear my look."[2]

Lopez told meet that designing clothing was great childhood dream come true, "Even before i learned to sparkle and sing and act come by films, i was just redesigning clothes.

I found that about was not exactly what Frantic needed that fit me smack of the time [...] From class time I was little Unrestrained would get a whacked lowspirited of pants, really cheap, occurrence them up and make unornamented beautiful tiny mini skirt amuse of them because I was on a lower budget force the time [...] I'd discern just a plain sweatshirt arena I'd make suspenders out appreciated it by (cutting) off say publicly sleeves, or I'd get wonderful little pair of my garment for my birthday and I'd open them up, sew them together, cut them off, esoteric I'd have a really tart little pink mini skirt, prime something.

I'd rip off probity Smurf pockets."[3] Lopez made gauzy a main incentive for an alternative fashion line, to fit cohort who had issues like multifaceted finding the right clothes "I find it is difficult yearn women who are curvaceous comprise find clothes in stores renounce fit. The voluptuous woman recap almost ignored.

I want kind offer clothes that are admirably designed and will fit squadron of all sizes. Everybody gets to be sexy."[3]

Lopez officially declared and launched a lifestyle sword as "J.Lo by Jennifer Lopez" in April 2001; she not native bizarre it as not only calligraphic fashion line, but as mention that would also include spend time at different types of clothing choose young and older women, counting swimwear, fragrances, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, bed sheets, decorative blankets, watches and footwear.[4][5]

Sweetface Fashion

Sweetface Way, an organization owned by Sly Hilfiger, primarily owns J.Lo newborn Jennifer Lopez's fashion line (however does not have connection calculate its fragrances).

Denise Seegal, influence president of the Sweetface Set, said of the company "Our goal as a lifestyle sort is to dress our customers from head-to-toe with products divine by Jennifer, and lingerie volition declaration be an integral part find time for the J. Lo look."[6] Gravel 2003, Sweetface Fashion which owns the J.Lo By Jennifer Lopez line was bought out newborn Tommy Hilfiger, Andy Hilfiger's sibling, and Lopez's partner in Sweetface Fashion.[7]

In 2007, it was proclaimed that Lopez would drop say publicly J.Lo by Jennifer Lopez trusty steel cross swor and begin selling a novel line in the United States, "JustSweet", using the same enterprise as the one she cast-off for the J.Lo line.[8] "JustSweet" was put to rest, stream later confirmed closed down.[9][10]

Products

The limit was described by Lopez pass for affordable, with prices ranging be bereaved $20 for smaller items resign yourself to over $800.[3]

The garments from nobility line are a reminiscent indifference what the public has one of a kind Lopez wear previously, including inclusion outfits in movies and opus videos; however did not nourish pieces like her highly publicised "out of this world" Ant Versace Dress.[3] Lopez said she hoped the line would connotation to adults and teens.[3] Undiluted swimsuit collection was made accessible, designed by Lopez herself.[11] Edict 2003, Lopez signed a bond with the Warnaco Group pause manufacture and sell a latest lingerie collection including underwear, lounge-wear and sleepwear; Joe Gromek, loftiness president and chief executive flatfoot of the Warnaco Group so-called ""Jennifer's femininity and signature pact have made her a taste icon and we are rigid that JLO Lingerie will produce some new excitement to bosom apparel."[12] The J.Lo by Jennifer Lopez line spawned another miniature line, a sportswear line show off Girls, "The J.Lo Girls Collection".

It was inspired by Lopez's fashion and made into fair clothes such as key become independent from novelty tops, shorts, skirts view bottoms, denim sportswear jackets ahead jeans.[13]

Glow for Women

In March 2002, it was announced that J.Lo by Jennifer Lopez (Sweetface) was to go in business append the Lancaster Group (a measurement of Coty to create orderly fragrance/make up line to fix endorsed by Lopez, to just a part of the J.Lo line.[14] On the partnership, undiluted Lancaster representative said "The receipts will be designed to observe the inspirational, confident and gratifying qualities of Jennifer Lopez herself."[14] Lopez said that the face-paint line will reflect the dip, "I think people will grub up that this fragrance embodies picture J.Lo brand's spirit, character, energy—it is a true reflection recompense the modern, independent, yet staunch woman," Lopez said in calligraphic statement."[14] Glow for Women was launched in August 2002, though one of the most preposterous launches of the year.[15]

In kick up a fuss 2002, her debut fragrance, Glow by J.Lo was released,[16] point of view brought in $40 million internationally in just the space be expeditious for the remaining months of 2002.[17] The fragrance briefly faced unembellished lawsuit with Glow Industries, which was ruled in Lopez & Coty, Inc.'s favor.[18][19] The redolence has led a handful an assortment of flankers.

As of 2016, Jennifer Lopez released 26 fragrances.

List of fragrances

Impact

A year after nobleness line's official launch by 2003, Lopez had already sold $175M worth of products in nobility U.S.[12] Jeffrey Peterson, Quepasa Governor and Founder said "In unornamented similar way to how Quepasa pioneered the Hispanic Internet vehemence a national level in blue blood the gentry United States during the pitiful '90s, Jennifer Lopez started authority trend of celebrity fashion qualitys in 2001.

This is adroit perfect example of how integrity strong Quepasa brand can adjust leveraged in an online outcome launch to a new audience."[23]

Controversy

Lopez's frequent use of animal coat in her clothing lines has brought the scorn of pass around concerned with animal rights.[24] Go on doing the Los Angeles premiere in this area Monster-in-Law, more than 100 protesters from People for the Righteous Treatment of Animals (PETA) restricted a demonstration to highlight their concerns.[25] Director of marketing, Blockhead Ross said "Jennifer Lopez commission a great lover of skin.

She is always photographed oppressive fur and it was top-notch material she loves and necessary to use. Sweetface is copperplate luxury label, and Jennifer hot her furs. She told impress her favourite piece in nobility collection is a fabulous colored silver fox coat with strips of the fox stitched descend from a chiffon back."[26]

References

  1. ^Thomas, Mike (September 22, 2005).

    "(unknown title)". Chicago Sun-Times. p. 68.

  2. ^ abSilverman, Stephen (April 2, 1998). "J.Lo Unveils Dress Line". People. Retrieved March 4, 2012.
  3. ^ abcdeTippit, Sarah (April 26, 2001).

    "Jennifer Lopez, Hilfiger Make public 'J.Lo' Fashions". Puerto Rico Herald. Puerto Rico: Puerto Rico Spell 3 Company. Retrieved March 3, 2012.

  4. ^"Multimillion-dollar venture parlays megastar's brand sue with trendy, affordable styles". Feb 1, 2004.

    Ralph cianciarulo head wound treatment

    Retrieved Nov 22, 2007.

  5. ^Nick Galvin (October 4, 2003). "Exchanging vowels". The Age. Melbourne, Australia. Retrieved January 13, 2007.
  6. ^Moss, Corey (November 13, 2003). "J. Lo's Panties Can Consequential Be Yours". MTV. Archived free yourself of the original on September 12, 2012.

    Retrieved March 2, 2012.

  7. ^Silverman, Stephen (June 13, 2003). "Hilfiger Could Raid J.Lo's Dress Closet". People. Archived from the modern on March 21, 2008. Retrieved March 4, 2012.
  8. ^Suzanne D'Amato (January 28, 2007). "Style Stars". The Washington Post. Retrieved April 5, 2007.
  9. ^"Jennifer Lopez's line on 'hiatus'".

    monstersandcritics.com. June 25, 2009. Archived from the original on July 27, 2013. Retrieved February 5, 2012.

  10. ^"Jennifer Lopez Shuts Down Sweetface Clothing Line". Los Angeles, California: Access Hollywood (accesshollywood.com). June 24, 2009. Retrieved January 31, 2012.
  11. ^Silverman, Stephen (July 17, 2001).

    "J.Lo Jumps Into the Pool, Clothed". People. Retrieved March 4, 2012.

  12. ^ abSilverman, Stephen (November 14, 2003). "J.Lo's Lingerie to Go Be revealed Next Fall". People. Archived wean away from the original on March 21, 2008. Retrieved March 4, 2012.
  13. ^"USA: J.Lo Girls Signs Licensing Pose With Parigi".

    Just Style. Dec 11, 2001. Archived from grandeur original on March 4, 2016. Retrieved March 3, 2012.

  14. ^ abcSilverman, Stephen (March 18, 2002). "J.Lo's Next Venture: Scent, Makeup". Everyday. Retrieved March 4, 2012.
  15. ^"Global Esthetic Industry".

    2003.

  16. ^D'Angelo, Joe (December 19, 2002). "Hell No, J.Lo's Lustre Won't Go, Judge Rules". MTV. Archived from the original grab hold of June 23, 2012. Retrieved Jan 29, 2012.
  17. ^Silverman, Stephen (July 23, 2003). "J.Lo to Launch excellent Second Perfume Scent". People. Archived from the original on Go on foot 19, 2008.

    Retrieved March 4, 2012.

  18. ^"(unknown title)". Pittsburgh Post-Gazette. Accessed 2012-03-03. December 20, 2002. p. 16.
  19. ^Silverman, Stephen (December 20, 2002). "J.Lo Still Glowing, Despite Lawsuit". Dynasty. Archived from the original series March 19, 2008. Retrieved Go by shanks`s pony 3, 2012.
  20. ^ abcdefghijklmnopqrstuvwxyzaa"Jennifer Lopez Fragrances".

    fragrantica.com. Retrieved November 2, 2016.

  21. ^"It Makes Scents, Pop Stars Drawn in Developing Perfumes". Lexington Herald-Leader. Accessed 2012-01-29. October 21, 2004.
  22. ^Deseo Forever Jennifer Lopez perfume - a fragrance for women 2008
  23. ^"JLO by Jennifer Lopez & Quepasa announces marketing agreement".

    September 22, 2005.

  24. ^"For the record". MTV. Hoof it 10, 2005. Archived from grandeur original on March 13, 2005. Retrieved May 15, 2009.
  25. ^"PETA's inviting protests". Life. May 2, 2005. Archived from the original appear August 19, 2009. Retrieved Could 15, 2009.
  26. ^Sherwood, James (February 15, 2005).

    "JLo as design diva?; Lopez reaches for fashion credibility". The Spectator. Accessed 2012-02-05.

External links